Business Mastery NL 2017-05-30T12:22:25+00:00



AMSTERDAM | 16 – 20 JUNE 2017


Lead Your Business Effectively, Efficiently and Profitably
to Thrive in Any Economic Time

Business Mastery Amsterdam is a 5-day live event that is part of a 10-day program with Tony Robbins where you can expect to grow your business 30-120% in the next 12 months.

Devised by world-renowned business leader Tony Robbins and developed with some of the brightest business minds in the world, the Business Mastery Program is founded on the principles of the Seven Forces of Business Mastery which allowed thousands of businesses to thrive despite one of the worst economies in history.

As always, admission to Business Mastery is extremely competitive. But if you’re accepted, you can expect to grow your business 30 – 120% in the next 12 months!

What is your X Factor, or ultimate competitive advantage? Your ability to add intangible value – or value that goes beyond measure – is the secret to unstoppable success. On day 1, you’ll identify your X Factor and learn the “7 Forces of Business Mastery,” which are designed to help companies and brands, just like yours, avoid failure by constantly evolving, improving and adding value. Tony will strategically break down the innovative approaches industry leaders like Apple, Zappos, American Express and Facebook have used to achieve massive results.

The foundation for all businesses is to create a map, not a plan – and a map is only valuable if you know where you are. You’ll ask yourself 5 questions that will help you create your own business map, which will guide you from where you are, to where you want to be while giving you the flexibility to anticipate and capitalize on change. When you can use business innovation to successfully adapt to changing conditions, you’ll be in a better position to help your business grow.

The most successful businesses are those that have a plan to continually improve and optimize the core areas of business. Sometimes, the biggest growth opportunities don’t come from new initiatives, but rather from taking core processes the business is already doing and executing them more effectively. You must critically analyze what’s really going on, and inspire your team to participate in the process. When done successfully, this can transform the impact and profitability of your business geometrically.

On day 2, Tony will teach you how to fully evaluate your business strategies in order to find new growth opportunities, and show you, step by step, how several companies have optimized just a few key areas and achieved geometric growth. Through a hands-on workshop using numbers from your own business, you’ll dissect your processes with the aim of creating a specific, actionable and massively effective plan for optimizing your business.

Does the word “accounting” make you want to run for the hills? It shouldn’t. Unfortunately, the reason why so many businesses owners struggle is because they don’t have a clue where their business stands. Accounting is an essential part of your business, and is no more complicated than learning to read the report card, or scoreboard of your business. Your scoreboard gives you optics, and optics allow you to develop an effective strategy.

On day 3, accounting expert Keith Cunningham takes you on a financial deep dive, showing you how to look at your financial reports and instantly know what to prioritize and what to change to massively increase your financial performance and sustainability.

What does it mean to be financially free? Does it mean freedom from having to work, yet still being able to enjoy life without concern over money? Does it mean having your life’s basic costs covered, where you’re not worried about making car or house payments? On day 4, we’ll take a deeper look at what it means to you to become financially free, and how you can make financial freedom your reality.

Every day you’re being robbed by inefficient processes that slow your company down and keep you from delivering the value to your clients that would otherwise make them raving fans. We’ll take a long, objective look at your organization’s value chain, find the weak links and, along with Tony and your peers, develop novel solutions for mending them.

On day 5 you will hear from negotiations expert Jeff Cochran, who will show you how to increase confidence and results in your business negotiations, close more deals with better margins, and develop deeper business relationships to improve your bottom line.

You will also hear from one of the world’s most successful and impactful business strategists, Jay Abraham, who will work directly with the audience to pinpoint business growth issues, and create a multitude of solutions in his famous rapid-fire style.

Note that this schedule is a guide only and may vary.

“I’ve designed this program to inspire, educate and unite you and your team to meet the challenges of economic change and reinvent yourself in a dynamic marketplace.”

To create infinite growth the whole game is about Anticipation

Learn Tony Robbins’ strategies working alongside
some of the brightest business minds in the world

Keith J. Cunningham

Speaker, Author, Businessman & Entrepreneur

Regarded as one of the foremost authorities on financing, investing, negotiating and business strategies Keith Cunningham is a successful Texas entrepreneur with more than 40 years’ experience, who has launched numerous highly profitable businesses, negotiated hundreds of million-dollar-plus deals, and has raised and structured more than $1 billion of financing for his business ventures.

Interestingly, Keith is the inspiration for Robert Kiyosaki’s book “Rich Dad, Poor Dad”.

“In a word; EFFECTIVE. Keith’s teachings are immediately impactful and full of insight. Anyone who spends five minutes with him realises this. I highly recommend him!”
Charles A. Lewis, Vice President, Business Development at The Castle Group,LLC

“Keith gives you the skills and tools to achieve the success in your business that most seminars and speakers only talk about – You learn from a master that teaches what he experienced. If you want to be GREAT you can’t afford not spending time with Keith.”
Nicolai Moltke-Leth, Denmark

Jeff Cochran

Jeff Cochran has coached negotiation teams within organizations and has delivered high impact presentations from 45 minutes to three days in length. Jeff creates customized programs are relevant to participants and simulations that are challenging and have the right amounts of education, reality, and levity. Jeff acts as a live negotiations consultant during the day of facilitation, offering opportunities for program participants to tackle current issues that may lend themselves to an even deeper level of application of the principles.

Keith J. Cunningham

Speaker, Author, Businessman & Entrepreneur

Regarded as one of the foremost authorities on financing, investing, negotiating and business strategies Keith Cunningham is a successful Texas entrepreneur with more than 40 years’ experience, who has launched numerous highly profitable businesses, negotiated hundreds of million-dollar-plus deals, and has raised and structured more than $1 billion of financing for his business ventures.

Interestingly, Keith is the inspiration for Robert Kiyosaki’s book “Rich Dad, Poor Dad”.

“Jay is a genius. He’s a very, very special man. He’s the one who taught me to fall in love with my customers – not my products and services.”
Tony Robbins, Entrepreneur, author, peak performance strategist

“Jay Abraham is one of the greatest business and marketing minds I’ve ever known.”
Stephen R. Covey, Legendary Business Guru


£ 6899

The best opportunity to save and maximize the synergy between you, your business team and leaders.

Full program includes:

  • Entry to Tony Robbins’ Full 5-day Event.
  • The Time of your Life Audio Program
  • Six Online Strategy Sessions: Learn the latest tools and strategies from Tony Robbins & other business/ marketing experts in these online teleseminars.
  • Six individual RPM coaching sessions (30 min. each): Personal coaching from a trained Robbins’ elite coach on Tony’s proprietary Rapid Planning Method.
  • 100% $1 Million Satisfaction Guarantee *

Group Discounts Available


About Tony Robbins

Tony Robbins is an entrepreneur, best-selling author, philanthropist, and the nation’s #1 Life and Business Strategist.

He is the author of six internationally bestselling books, including most recently New York Times #1 bestsellers UNSHAKEABLE: Your Financial Freedom Playbook and MONEY: Master the Game. Robbins has empowered more than 50 million people from 100 countries through his audio, video and life training programs. He created the #1 personal and professional development program of all time, and more than 4 million people have attended his live seminars.

Tony Robbins is a founder or partner in more than thirty companies in various industries, ranging from technology (virtual reality) and sports (Major League Soccer) to events and hospitality, including the #1 rated resort & spa in the Fijian islands. These companies have combined annual sales of $5 billion.

He has been honored by Accenture as one of the “Top 50 Business Intellectuals in the World,” by Harvard Business Press as one of the “Top 200 Business Gurus,” and by American Express as one of the “Top Six Business Leaders in the World” to coach its entrepreneurial clients. Fortune Magazine’s cover article named him the “CEO Whisperer,” and he has been named in the top 50 of Worth Magazine’s 100 most powerful people in global finance for two consecutive years.

His work has touched the lives of top entertainers, such as Aerosmith, Green Day, Usher and Pitbull. Billionaire business leaders seek his advice as well; casino magnate Steve Wynn and founder Marc Benioff are among those who call on him for coaching.

Are You Ready to Lead Your Business
to a Place Beyond Business- As-Usual?

If you know anything about Tony Robbins, if you have had any experience with him or his programs, you know one thing above all else; he delivers.

His 5 day, application-only event, Business Mastery, is coming to Amsterdam, 2017. Using state-of-the-art strategies and access to some of the most renowned business leaders of our time, you will immerse yourself in solutions for lasting and inspiring business results.

Would you invest 5 days to finally take control of YOUR business?

What People Are Saying

Tony Robbins ranks as one of the “Top 50 Business Intellectuals in the World.”

Accenture's Institute for Strategic Change

“My listings are up 266 percent, and I’ve tripled my sales volume. All this in 90 days!”

Harvard Business School Press

“The high priest of human potential. The world can’t get enough of Tony Robbins.”

The New York Times

Tony Robbins named one of the top 6 advisors to help clients take their business to the next level.

American Express

“My listings are up 266 percent, and I’ve tripled my sales volume. All this in 90 days!”

Kelli Rogan, Realtor, ReMax, Duluth, Georgia, Your Content Goes Here

“Tony has truly delivered on ALL his promises and exceeded even my wildest expectations.

Matthew Januszek, Partner, Escape Fitness, Equipment LTD

“I’ve attended all of Tony’s events and the passion, vitality, focus, and determination it has given me in my business is beyond amazing!”

Marc Enlow, CEO Enlow & Associates

“Just one idea taken from Business Mastery has led to 60% of all new clients taking our new added services for a fee. Much like Tony’s previous work, Business Mastery is a revolutionary look at business.”

Gary Valkenburg, CEO Superior Service

“After implementing just one strategy from Business Mastery, my monthly revenue doubled in 3 days. I’m ecstatic about applying everything else I’ve learned! If you’re looking for results, Tony Robbins will deliver!”

T'ai Erasmus, CFT, Professional Fitness Coaching Systems

“The ideas and strategies we learned from Business Mastery are really paying off. Did someone say there was a recession?”

Jeff Theriault, Owner, Theriault Financial

100% $1 Million Satisfaction Guarantee

If after attending Business Mastery through the second day meal break, you are not completely satisfied, just let us know. Turn in your manual and materials during the second day meal break and we will send you a refund for the Business Mastery event.


Event Details

Event Dates

16th June to 20th June 2017

Event Times

Friday to Tuesday – 9:00 am to 11:00 pm
The times above for the seminar are approximate times only. Tony is committed to the highest standard of presentation and insists that all material is covered, therefore, the schedule may vary.


Thursday 15th June – 5:00 pm to 7:00 pm
Friday 16th June – 7:30 am to 9:00 am
Location: Foyer outside Hall 5




RAI Amsterdam
Europaplein 22
1078 GZ Amsterdam


Please dress in comfortable, casual clothing. Bring along a sweater or a jacket each day as the temperature in the auditorium can fluctuate.

Important Items to Bring


  • Pen
  • Warm jacket or coat
  • Some snacks as the timing for all breaks maybe irregular
  • Your own water bottle


Cameras and tape recorders of any type are not permitted inside the auditorium or in the fire walk area. Taping or recording of any session is prohibited at all times.


Parking at RAI complex is easy and affordable. The multi-storey car park is easily accessible thanks to its location right next to the A10 Highway by Exit 9 and has 3,500 spaces available. There is a fixed parking rate of €17.50 per 24 hours (Tariff 2016).

How to Get There

The Amsterdam RAI railway station is 300 metres from the RAI and has direct connection with Duivendrecht, Amsterdam Amstel, Amsterdam Zuid and Schiphol railwaystations, which are linked to the inter InterCity network. Follow the signs Amsterdam RAI when you leave the station.

Tram route 4 between the centre of Amsterdam, Amsterdam Centraal and the RAI (stop at Europaplein). From the Amstel railway station you can reach the RAI via metro 51 or bus route 65. Metro 51 also runs to Amsterdam Central Station.

Directly on approaching Amsterdam via the motorway A1, A2 or A4 and entering the ring road (A10), the RAI is indicated on the sign-boards. Amsterdam RAI is located along-side the ring road (exit 9).From the exit the route to the car parks is indicated.

Amsterdam RAI is only a 15 minute journey away from Amsterdam Schiphol Airport by car, taxi and public transport. Visit for up-to-date transport to the RAI and travel tips.

Disabled Access

There is disabled access to all areas of the venue.